Kim reached out to friend Lindsay Price. Price tells E! News that she and her husband, chef Curtis Stone, had faced similar fears and stress during the pandemic regarding the safety of her mother if she went to the local Korean market alone.

Price shares, “Growing up, we were not encouraged to speak out or acknowledge racist comments for fear of giving them value.” To change this thinking, Lindsay and Alice created the #SpeakUpSpeakOut hashtag to empower the AAPI community to use their voice.

“Speaking to Lindsay about our experiences this past year, we came up with the #SpeakUpSpeakOut collection to amplify the AAPI voice while fundraising for an organization we both feel passionately about, Heart of Dinner,” Kim shares. “We launched a collection of two sweatshirts featuring ‘Want to Hear a Story?’ to evoke conversation, whether it’s to share your Asian experience or just to say that you’re supporting our AAPI initiative.”

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