Home Insecticide (40% of India business). The management indicated that Good Knight (GK) Gold Flash (launched in Feb 2020) has received encouraging response and is driving premiumisation /upgrade from burning formats. In Nov 2020, GCPL launched GK Smart spray (multi-insect killer spray) at Rs 199/150 ml (700 sprays) in Andhra Pradesh. Per management it is the only comprehensive and complete solution of HI, globally. It has the longevity of the electric/ burning format and intensity of aerosol. GK Smart spray is a liquid spray (non-gas formulation) that gives instant relief from mosquitos and its effect lasts for eight hours. In addition to these launches, GCPL is working on two disruptive launches (in 6-8 months) to accelerate category trials.
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