Buoyed by increased demand for hygiene products amid the Covid-19 pandemic, FMCG major Emami on Wednesday announced its foray into the home hygiene space with the launch of a new brand ‘Emasol’.
Under this new brand, the company has entered five categories of the home hygiene segment. The organised market size of these five categories — disinfectant floor cleaner, toilet cleaner, bathroom cleaner, dish wash gel and all-purpose sanitiser — is around Rs 3,000 crore.